Pepsi Stuff

Motivational Strategies magazine highlighted the latest integrated consumer campaign from Pepsi in this spring’s issue. The “Pepsi Stuff” campaign is intrinsically linked to anything Pepsi and consistently encourages consumers to interact with their brand. One Smooth Stone was engaged by Genesco Sports Enterprises to produce one of three simultaneous pre-launch parties featuring celebrity appearances, contests, music, and a fashion sow. The New York, Los Angles and Chicago events attracted loads of media attention. Maybe you caught some of the footage on E!, Entertainment Tonight or your local Fox and ABC morning news programs. Although the article never mentions One Smooth Stone, it’s a great case study and well worth reading!

A Busy Q1

One Smooth Stone has been knee-deep in delivering work for clients since the start of the year – a very busy Q1! Take a look at some of the highlights of recent events below…


CAbi “Scoop” at the Gaylord Opryland

A complex event with many moving parts!

Designer Carol Anderson’s “Angels” got down to business during the general session

Models flaunted the latest CAbi fashions before a crowd of excited consultants

Pepsi Stuff Launch Party at the Enclave Nightclub in Chicago

• B-to-C event where we managed ALL vendors and agencies involved
• Celebrities, DJ, models, prizes, a silent auction, and 700 of Pepsi’s closest friends
  

AutoTrader.com internal meeting at the Cobb Energy Theater in Atlanta

• Managed in-house theater staging/technical, Audience Response System, and LOTS of graphics

Nestle Nutrition Sales meeting at the Loews Ventana Canyon Resort in Tucson

• Served as technical producer, overseeing all staging and production departments
  

It’s been a great start to 2008 and we’re still running hard!