Motivational Strategies magazine highlighted the latest integrated consumer campaign from Pepsi in this spring’s issue. The “Pepsi Stuff” campaign is intrinsically linked to anything Pepsi and consistently encourages consumers to interact with their brand. One Smooth Stone was engaged by Genesco Sports Enterprises to produce one of three simultaneous pre-launch parties featuring celebrity appearances, contests, music, and a fashion sow. The New York, Los Angles and Chicago events attracted loads of media attention. Maybe you caught some of the footage on E!, Entertainment Tonight or your local Fox and ABC morning news programs. Although the article never mentions One Smooth Stone, it’s a great case study and well worth reading!
1 comment:
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